Sometimes i wonder
for sales is the box aesthetics more important than the sound quality of its contents?
is it a first impressions last sort of thing?
which would you/wife prefer sitting on the shelf
even the packaging allows for a ceremonial unboxing
Even companies like apple put a lot of effort into design and packaging, i really think it has served them well
reminds me about a few years ago when i got a new smart phone
my friends girlfriend says "oh you got a new phone"
"yep" i replied "samsung s2 16gb storage 1gb ram wifi hotspot etc etc "
then the statement came "Ah But its not an Iphone"
i knew that no amount of explanation was going to convince that the s2 was better
i think a lot of this is like women's obsession with shoes
1: must be pretty
2: must be in fashion
3: must be expensive "no pain no gain", expensive stuff is always cherished more
4: comfort/sq can it be worn for a few hours without going to hospital
price to weight ratio, guys seem to like stuff that weighs heavy, needs two hands to lift, put your back out sort of thing
id like to think id have some immunity to such things, but its always there maybe only subconsciously
these Apple and Devialet type products will always be destination type equipment rather than a pitt stop on the way
i think its quite a shame that the ciunas punching well above its price bracket and fit to tango with dacs 4/5 times its cost and
isnt making some guys dac shortlist because of ascetics
i know many will disagree with me
and would say they would buy cuinas in a cardboard box if it was a bit cheaper